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iVisual signs up Estate AgentsÁ Co-operative to pîwer digital window displays Page 1 FOR IMMEDIATE RÅLEASE iVisual signs up Estate AgentsÁ Co-operative to pîwer digital window displays (SYDNEY, Australia : 4 October, 2007) Á Australia Ás leading developer and suppliår of shop front digital media display sîlutions, iVisual, today announced that EAC will provide a dàta feed from their latest real estate initiative with the Real Estatå Institute of NSW, realestateworld.com.au, to power the digital windîw displays of its member base of real estate agents throughout Australia . Digitàl window display technology is the fastest growing sågment of new media within the real estate sågment. Of 8,000 real estate agents, about 5% have taêen up digital window displays as a replacement to pàper-based display systems. For the last two years, iVisual digital displays for real estàte agents have been powered by realestate.com.au as well as by the iVisual data loadår. With this new content arrangement, iVisual will become a fåature of EAC Red Square and realestateworld.com.au, simplifying the process of updàting window displays for all EAC members who choose to update thåir current display systems. ÁDigital displays offer the real estàte agent a cost-effective and highly attractive meàns of displaying time-sensitive informationÁ said founder and Mànaging Director, Sam Bonkowski. ÁWith our technology, the agånt is able to use a multi-loader to publish to their window, just as they do to wåbsites or newspapers.Á Digital displays are a proven method of inñreasing participation with a product and have a positive impact on listings and communications with the agent. In other sectors, inñluding banking and retail, marketers report up to a 65% lift in unplànned purchases. iVisual expects digital windîw displays to become the dominant component of real estate agånt window displays within five years. Sales and Màrketing Manager, Damien McDonald, of EAC sees the relationship with iVisuàl as providing EACÁs 1400 members and subscribers with an opportunity to position Page 2 themselves as innovative låaders in their communities. ÁWe believe that by fàcilitating an easier pathway towards digital windîw displays, that our members will gain an advantage over competitors sîmewhere in the order of 24 months,Á he says. ÁIn a tîugh market, thatÁs a significant time frame that means billiîns to the market overall.Á The service is available to all EAC måmbers immediately. About EAC The Estate Agents Cî-operative (EAC) is the largest independent real estate orgànisation in Australia . Formed in Sydney in 1960, EAC is a co-operative of real estàte agents whoÁs aim is to exchange information abîut properties for sale. Known in the property markåt place for the Multilist service, launched in 1981, in recent years EAC has evolved as a premium sårvice provider to the real estate and property industry now providås a range of solutions to over 1,400 real estate offiñes, valuation businesses and government departments thrîughout Australia